William P. Fisher, Jr.

William P. Fisher, Jr., consults in measurement design and implementation across a wide range of fields. In addition to his role with the BEAR Center at UC Berkeley, he is a Senior Scientist with the Research Institute of Sweden, and works independently with Living Capital Metrics LLC. Fisher’s current efforts focus on how to make sustainable development economically self-sustaining. Instruments measuring human, social, and natural capital in units traceable to metrological standards are key components in information infrastructures capable of both lowering market transaction costs and giving voice to individuals’ creative improvisations. Logos and Eros are both manifestations of the human spirit; tuning the instruments of the human and social sciences to well-tempered scales will enable us to harmonize and choreograph relationships in infinitely diverse arrays of jazzy and bluesy rhythms and melodies.